365Inlovestore – Los angeles rams retro California Football apparel shirt

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It quickly becomes clear that part of the reason for the longevity of Simons’s relationship with Kvadrat lies not just in his admiration for their spirit of innovation and emphasis on quality, but also the contrast it offers to the fast-paced hamster wheel of churning out multiple fashion collections a year. He describes the process of developing the textiles with a kind of misty-eyed romanticism, considering the journey from ideation to debuting a new fabric often takes the best part of two or three years. “I love the mentality, I love the speed, which is actually not the right word because it’s the opposite of speed,” he adds. “It’s amazing that there are companies who allow themselves to still do that these days, because in fashion it’s something else entirely. Everything is against the clock, all the time. With this project, we really took a very, very, very long time to let it develop.”

Los angeles rams retro California Football apparel shirt

Still, Simons was eager to put his own twist on the look. “Taking that inspiration and developing the aesthetic of it was a longer process, as I didn’t want to just design a Shaker bar,” he continues. “I was thinking a lot about the simplicity of the things that we sit with in our houses, the horizontal lines of windows and door openings and heating units, and trying to echo that.” This emphasis on remaining unintrusive can be traced back to Simons’s roots: He initially studied industrial design and furniture design before falling in with the Antwerp Six crowd in the early 1990s and eventually turning his hand to fashion. “My interest in industrial design has always been, at its core, about serving people, and making people’s lives easier, better, more functional,” Simons says. “I don’t want to sound like somebody who is critiquing what’s happening in the design world, but I see a lot of furniture being designed just as objects, and I find it disconnected from people and people’s lives, and that’s something that I absolutely do not want to do myself. You can put it in your house, but you can’t sit on it, or you probably don’t want your dog to jump on it—that’s so not what I like. I’m not judging it from an aesthetic point of view, I’m judging it more from an attitude point of view, and I think that’s the industrial designer in me being very much alive.”

Los angeles rams retro California Football apparel s hoodie

“I felt challenged to think about what I would almost describe the forgotten objects in our house, even if they are not forgotten, because they are always around,” he says. “I think that for most people who have a toilet bag, it’s just a toilet bag. You have your key hanger, and your little mirror, but they’re probably all not really related. I wasn’t attracted to simply making a series of objects. I thought, how can I give an identity to all these things together and make them relate to each other?” For that, Simons turned to an unlikely source of inspiration, given the project’s sleek, contemporary-feeling outcome: the Shaker community. “I liked the idea of a system, but I didn’t want it to look like a storage unit or anything,” Simons explains. “That’s how we came to the idea of the bar, inspired by the Shakers, who I’ve been obsessed with my whole life.” (Eagle-eyed Simons fans may remember nods to their classic New England wooden barns in his campaigns for Calvin Klein.) “Their approach to design feels almost futuristic because it’s so uncommon—it doesn’t look at all like any other interior design that you know.”

Product detail:

Suitable for Women/Men/Girl/Boy, Fashion 3D digital print drawstring hoodies, long sleeve with big pocket front. It’s a good gift for birthday/Christmas and so on, The real color of the item may be slightly different from the pictures shown on website caused by many factors such as brightness of your monitor and light brightness, The print on the item might be slightly different from pictures for different batch productions, There may be 1-2 cm deviation in different sizes, locations, and stretch of fabrics. Size chart is for reference only, there may be a little difference with what you get.

  • Material Type: 35% Cotton – 65% Polyester
  • Soft material feels great on your skin and very light
  • Features pronounced sleeve cuffs, prominent waistband hem and kangaroo pocket fringes
  • Taped neck and shoulders for comfort and style
  • Print: Dye-sublimation printing, colors won’t fade or peel
  • Wash Care: Recommendation Wash it by hand in below 30-degree water, hang to dry in shade, prohibit bleaching, Low Iron if Necessary

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